Advanced Diploma in Content Creation & Digital Marketing

Digital Marketing Fundamentals Digital ecosystem, marketing psychology, customer journey, branding, sales funnels, KPIs, marketing channels, and business models. Content Creation & Strategy Content planning, storytelling, copywriting, scripting, content calendar, hook creation, captions, content pillars, and viral content strategies. Canva Masterclass Social media creatives, brochures, flyers, posters, presentations, thumbnails, banners, business cards, brand kits, and marketing materials. Adobe Photoshop Photo editing, image manipulation, retouching, banner design, product editing, mockups, advertising creatives, and social media graphics. Adobe Illustrator Logo design, vector illustrations, icons, branding, packaging design, typography, and print-ready artwork. Adobe Premiere Pro Professional video editing, YouTube videos, advertisements, interviews, transitions, subtitles, audio enhancement, and color grading. Adobe After Effects Motion graphics, logo animation, VFX, title animation, kinetic typography, cinematic effects, and social media animations. Social Media Marketing Instagram, Facebook, LinkedIn, YouTube, Threads, Pinterest, X (Twitter), audience growth, engagement strategies, and content planning. Meta Ads (Facebook & Instagram Ads) Meta Business Suite, Business Manager, Audience Targeting, Meta Pixel, Conversion API (CAPI), Lead Generation, Sales Campaigns, Dynamic Ads, Remarketing, A/B Testing, Budget Optimization, and Campaign Scaling. Google Ads Mastery Google Search Ads, Display Ads, Shopping Ads, YouTube Ads, Performance Max Campaigns, Smart Bidding, Keyword Planner, Quality Score, and Conversion Tracking. Google Analytics 4 (GA4) & Google Tag Manager Website analytics, event tracking, conversions, dashboards, UTM parameters, user behavior analysis, and performance reporting. SEO (Search Engine Optimization) Keyword research, Technical SEO, On-Page SEO, Off-Page SEO, Local SEO, backlink building, Google Search Console, XML Sitemaps, and Schema Markup. GEO & AEO Generative Engine Optimization, Answer Engine Optimization, AI Search Optimization, Featured Snippets, Voice Search, Structured Data, and AI Visibility. Website Design & Development WordPress, Elementor, Business Websites, Portfolio Websites, Landing Pages, Blog Development, Domain & Hosting, WooCommerce, and Responsive Design. E-Commerce Marketing Shopify, WooCommerce, Product SEO, Google Shopping Ads, Product Listings, Marketplace Marketing, and Online Store Optimization. Email, WhatsApp & Marketing Automation Email Campaigns, Newsletters, CRM Basics, WhatsApp Marketing, Chatbots, Automation Workflows, Lead Nurturing, and Customer Engagement. AI for Marketing ChatGPT, Gemini, Claude, Midjourney, Adobe Firefly, Canva AI, Prompt Engineering, AI Image Generation, AI Video Creation, and Workflow Automation. Branding & Personal Branding Brand Strategy, Brand Positioning, Visual Identity, Logo Systems, Personal Branding, Business Branding, and Reputation Management. Sales Funnels & Conversion Rate Optimization (CRO) Landing Pages, Lead Magnets, Conversion Optimization, Heatmaps, User Journey Analysis, A/B Testing, Funnel Optimization, and Lead Generation. Freelancing & Agency Management Portfolio Building, Client Acquisition, Proposal Writing, Pricing Strategy, Quotations, Contracts, Project Management, Agency Workflow, and Client Communication. Live Projects, Internship & Placement Real client projects, portfolio development, internship opportunities, resume building, interview preparation, freelancing guidance, and placement assistance. Final Capstone Project Build and execute a complete digital marketing campaign including branding, website development, SEO, GEO, AEO, Meta Ads, Google Ads, analytics, automation, AI-powered content creation, and campaign reporting for a real business.