Performance Marketing Program

Master paid advertising and data-driven marketing with this Performance Marketing Program. Learn how to create, manage, and optimize ad campaigns on platforms like Meta Ads and Google Ads to generate leads, sales, and measurable business growth. Performance Marketing Fundamentals Understand the concepts of ROI-driven marketing and campaign strategy. Meta Ads (Facebook & Instagram) Create and manage ad campaigns for leads and conversions. Google Ads Run search, display, and YouTube ads effectively. Audience Targeting Define and target the right audience for better results. Ad Creatives & Copywriting Create high-converting ad copies and creatives. Conversion Tracking Track user actions using pixels and conversion APIs. Campaign Optimization Improve performance using data and testing strategies. Landing Pages & Funnels Create high-converting landing pages for campaigns. Budget Management Optimize ad spend to maximize ROI. Analytics & Reporting Measure campaign performance and generate insights. Course Curriculum Introduction to Performance Marketing – Overview of paid marketing and ROI concepts. Meta Ads – Campaign setup, targeting, and optimization. Google Ads – Search, display, and video ads. Audience Targeting – Custom audiences and segmentation. Ad Creatives & Copywriting – Writing and designing high-converting ads. Conversion Tracking – Pixel setup and tracking conversions. Campaign Optimization – A/B testing and scaling campaigns. Landing Pages & Funnels – Creating high-converting funnels. Budgeting & ROI – Managing ad spend efficiently. Final Project – Run and optimize a live ad campaign.